For many event planners, securing sponsorship feels like the holy grail — the moment a big name or brand agrees to come on board and back your experience.

But here’s the hard truth:

many sponsors walk away from events Read more

I believe that exceptional customer care starts with empowered and well-equipped teams. On January 29, 2025, I led a customer care training session for 12 senior management staff of Friends International Christian Academy (FICA) in Kampala—a school known for Read more

In today’s competitive landscape, sustainability in customer care isn’t just a trend; it’s a strategic imperative for lasting success. Delivering top-notch customer care shouldn’t sacrifice profitability. Companies must devise sustainable methods for providing excellent customer service without compromising their Read more

In today’s competitive business landscape, customer care is no longer a cost center, but a strategic investment. It’s the difference between a one-time transaction and a lifelong customer advocate. Here are some key reasons why customer care matters:

The Read more

Customer expectations are constantly evolving. As purchasing power and options increase, businesses need to go beyond simply meeting those expectations – they need to exceed them. This requires a deep understanding of the customer journey, from initial awareness Read more